Boni

Communications and CPaaS

Every channel leads back to the business.

Connect business email, WhatsApp and calls to the people and workflows that handle the response. Boni combines channel setup and CPaaS with Bow Chat's shared conversations, so communication has a clear path into customer work.

Built for the work
your team does.

Shared conversations
Handle supported messaging channels, email and calls in Bow Chat with customer context, team assignment and handover. Continue customer collaboration through branded Customer Rooms.
Campaigns with follow-through
Prepare an audience, message and approved sender; review the campaign before launch. Delivery events and replies remain connected to the people responsible for the response.
Business numbers and call routing
Set up a business number and route incoming calls to the appropriate destination or team. Menu choices, call records and recordings support the calling operation.
Channel-aware delivery
Configure sender domains, connected WhatsApp numbers and templates for the actual channel. Contact preferences, suppression and launch permissions shape outbound communication.

In practice

Follow the business
through the work.

A customer responds to a campaign and asks for a call. The reply reaches the team, the call belongs to the customer relationship and the resulting follow-up has an owner.

  1. 01

    Reach the customer

  2. 02

    Handle the response

  3. 03

    Carry the next action forward

Connected by design

Part of the
whole operation.

CRM supplies the relationship and sales context. Bow Chat handles the conversation. Voice and CPaaS supply the channel events that the wider business can consume through APIs.

The records behind the work

  • Sender domains, numbers and templates
  • Campaign delivery and replies
  • Conversations, call records and next actions

Go deeper

Explore the product
and its operating guides.

Digital presence and customers

Explore connected modules.

See the whole business on Boni.

Connect this capability to the other people, systems and work in your operation.